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Entrepreneurship

The Founder’s Mindset: Thinking Differently in a World of Conformity

November 3, 2025 0 comment
Management

The Hustle Myth: Why Working Smarter Beats Working Harder Every Time

October 27, 2025 0 comment
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The Smart Manager’s Playbook: Turning Challenges into Competitive Advantage

October 20, 2025 0 comment
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Mastering the Balance: Managing People, Performance, and Purpose in 2026

October 13, 2025 0 comment
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Strategies to Create Launch Buzz and Maximize Initial Customer Interest

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How To Lead a Small Team Like a Seasoned CEO

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    LeadershipManagement

    How To Make Better Business Decisions Under Pressure

    by Entrepreneurs Brief August 29, 2022
    written by Entrepreneurs Brief

    Making decisions is a critical part of leadership. Leaders make decisions every day, ranging from simple choices like what meetings to attend to more complex ones like which vendor to use for a new project. Some of these decisions are made under pressure, and it’s often in these situations that they can make bad choices.

    There are ways to overcome the biases that can lead to bad decision-making, and make better choices even under pressure. In this post, we’ll explore the importance of decision-making, how to make better decisions, and how to overcome some common biases that can lead to poor choices.

    The importance of decision-making

    Making decisions under pressure can be difficult, but it is important to remember that every decision has a consequence. For example, if you are facing a deadline at work, you may feel pressured to make a decision quickly in order to meet the deadline. However, if you do not take the time to consider all of your options, you may make a decision that is not in your best interest.

    If you find yourself in a situation where you need to make a decision quickly, it is important to take a step back and consider all of your options. Therefore, it is important to weigh your options carefully before making a decision.

    The role of emotions

    Emotions can play a big role in decision-making, especially when we are under pressure. When we are feeling stressed or anxious, it can be difficult to think clearly and make rational decisions. It is important to try to stay calm and constructive when making decisions under pressure.

    How to make better decisions

    Define your goals

    When you’re feeling pressure to make a decision, it’s important to take a step back and think about what your goals are. What are you trying to achieve? What are your priorities? Once you have a clear idea of your goals, it will be easier to make a decision that is in line with them.

    Consider the costs and benefits

    Another important consideration when making a decision is the costs and benefits involved. Will the outcome of this decision be worth the cost? Is there another option that would be more beneficial? Weighing the costs and benefits can help you make a more informed decision.

    Gather information

    If you’re feeling unsure about a decision, it can be helpful to gather more information before making up your mind. Talk to other people who have been in similar situations, do some research online, or consult with an expert. The more information you have, the better equipped you’ll be to make a wise choice.

    Listen to your intuition

    Sometimes our gut instinct can be the best guide when making a decision. If something doesn’t feel right, it’s probably not worth doing. Trust your intuition and go with your gut feeling whenever possible.

    Make a decision and stick to it

    Once you’ve considered all of the factors involved, it’s time to make a decision and stick to it! Indecision is often worse than making the wrong choice – so don’t hesitate too long before choosing a course of action. Once you’ve made up your mind, follow through with confidence and conviction.

    Overcoming decision-making bias

    Sunk cost fallacy

    The sunk cost fallacy is the tendency to continue investing in something as long as we have invested so much in the past, regardless of whether or not it is rational to do so. This bias can lead us to make sub-optimal decisions because we are too focused on the costs that have already been incurred, rather than on the potential benefits of a different course of action.

    To overcome this bias, we need to be aware of it and remind ourselves that past costs are irrelevant when making decisions about the future. We should focus on what is the most likely to lead to a successful outcome, rather than on what we have already invested.

    Status quo bias

    The status quo bias is the tendency to stick with the current situation, even if there might be a better option available. This bias can lead us to make sub-optimal decisions because we are too comfortable with what we already have and are afraid of change.

    To overcome this bias, we need to be aware of it and remind ourselves that change can be good. We should also consider all of our options before making a decision and not just default to the status quo.

    Framing bias

    Framing bias is when people react differently to information depending on how that information is presented or framed. For example, people are more likely to take an action if it is framed as avoiding a loss (e.g., “Don’t miss out on this great opportunity!”) rather than as obtaining a gain (e.g., “Join now for this excellent opportunity!”). This prejudice can lead us to make poor choices due to the fact that we might not be taking into consideration every one of the appropriate details when making our decision.

    To overcome this bias, we need to be aware of it and remind ourselves that there may be more than one way to frame a situation. We should also try to consider all of the relevant information before making a decision, instead of just reacting to how something is presented.

    Confirmation bias

    Confirmation bias is the tendency to seek out information that confirms our existing beliefs and to ignore or discount information that contradicts those beliefs. This bias can lead us to make sub-optimal decisions because we are not considering all of the available evidence before making a decision.

    To overcome this bias, we need to be aware of it and remind ourselves to consider all of the evidence before making a decision. We should also try to seek out information from a variety of sources, instead of just those that confirm our existing beliefs.

    Conclusion

    All managers face pressure-filled situations where they have to make quick decisions. While some of them seem to thrive under this type of pressure, others crumble. If you find yourself struggling to make good decisions when the stakes are high, don’t worry – there are steps you can take to improve your decision-making skills.

    The first step is to define your goals. What do you want to achieve with this decision? Once you know your goal, you can start considering the costs and benefits of each option. This will help you narrow down your choices and make it easier to reach a decision.

    Next, gather as much information as possible about each option. Talk to other people, get second opinions, and do your research. The more information you have, the better equipped you’ll be to make a sound decision.

    Finally, listen to your intuition. Our gut feelings are often based on years of experience and subconscious pattern recognition, so they’re worth paying attention to. Trust your instincts and go with your gut – chances are it won’t steer you wrong.

    Making better business decisions under pressure isn’t easy, but it is possible with practice. By taking the time to define your goals, consider the costs and benefits of each option, gather information, and listen to your intuition, you can overcome bias and make decisions that will help you achieve success.

    August 29, 2022 0 comment
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  • EntrepreneurshipMarketing

    The Step-by-step Guide To Franchising Your Business

    by Entrepreneurs Brief August 22, 2022
    by Entrepreneurs Brief August 22, 2022

    Franchising is a great way to expand your business. There are many steps you need to take in order to franchise your business, and…

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  • Guide & TipsManagement

    The 5 Best Practices For Creating A Culture Of Consistency In Your Organization

    by Entrepreneurs Brief August 15, 2022
    by Entrepreneurs Brief August 15, 2022

    When it comes to employee consistency, a culture of consistency is key to ensuring that employees are working from the same set of guidelines…

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  • Management

    How To Implement Change Effectively: A Guide For Teams And Individuals

    by Entrepreneurs Brief August 8, 2022
    by Entrepreneurs Brief August 8, 2022

    Change is inevitable. Although people may resist it at first, eventually everyone must adapt to new situations and systems. There are many factors to…

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  • Startups

    Investing In Startups: Consider This First

    by Entrepreneurs Brief August 2, 2022
    by Entrepreneurs Brief August 2, 2022

    Many people think that investing in startups is a great way to get involved in the future of business and innovation. After all, these…

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  • Coaching

    How To Coach An Employee Who Is Underperforming? 5 Tips To Help Turn Things Around

    by Entrepreneurs Brief July 24, 2022
    by Entrepreneurs Brief July 24, 2022

    As a manager, you have a big role to play in your employee’s development. However, sometimes it can be difficult to motivate or coach…

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  • Management

    The Ultimate Guide To Building A Successful Business Team

    by Entrepreneurs Brief July 18, 2022
    by Entrepreneurs Brief July 18, 2022

    A successful business team is made up of people who are able to work well together and produce great results for the company. It…

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  • EntrepreneurshipManagement

    5 Signs You’re Losing Creativity And Innovation In Your Business

    by Entrepreneurs Brief July 11, 2022
    by Entrepreneurs Brief July 11, 2022

    Creativity and innovation are important for any business. They allow businesses to stay ahead of the competition, and create new products and services that…

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  • Marketing

    5 Ways To Maximize Your Performance From Email Marketing

    by Entrepreneurs Brief July 4, 2022
    by Entrepreneurs Brief July 4, 2022

    Email marketing is a powerful way to connect with your customers, promote your products and build relationships. There are a number of ways to…

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  • EntrepreneurshipStartups

    Starting A Small Business: Tips For New Entrepreneurs

    by Entrepreneurs Brief June 27, 2022
    by Entrepreneurs Brief June 27, 2022

    There are many things that small business owners need to consider before starting their own business. These include the cost of starting up, the…

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